Who we are.

Strategic FMCG is a boutique consultancy helping food retailers and manufacturers achieve great category outcomes that drive growth, profit and customer engagement.

Founder, Rowan Barnes is a FMCG professional with over 15 years experience across a range of functions including: Sales Leadership, Account and Category Management, Business Development and Field Sales.
He has an excellent reputation with retailers and manufacturers across Australia and New Zealand and a strong track record of delivering successful outcomes for branded and private label projects